About Me

lori-pantonThis blog exists to provide leadership for the marketing industry, push for higher standards and greater recognition – both from the wider business community and within organizations. It provides practitioners from all areas of marketing (in-house marketers, agencies and suppliers) the opportunity to join together to drive and steer the development of the industry, enhancing professionalism and enabling greater success for all practitioners. My name is Lori Panton and I am all you need.